Ever stumbled upon that oh-so-magnetic content that just got you? Words that made you laugh, nod in agreement, or even inspired that impulsive “Add to Cart” click? That’s the spell of compelling copy—it feels like it’s speaking directly to your soul.

Enter: my work-wife, partner in crime, and the boss witch of words (the good kind, of course), Ami Writes. She’s not just any copywriter; she’s a storytelling sorceress who crafts sentences that sparkle with magic. And guess what? She’s dropping by to share her potion for creating copy that doesn’t just catch your eye but grabs your heart and refuses to let go.

So, grab your favourite cosy drink, curl up, and let’s dive into the bewitching world of copy that connects, captivates, and converts.

Ready to sprinkle some magic on your words? Let’s get started.

Passion & Persistence

Ami Writes didn’t just waltz into the world of copywriting; she blazed her own trail with a mix of fiery passion and unyielding persistence. Imagine turning every challenge into a stepping stone and every setback into a comeback story. That’s Ami for you. She’s proof that the journey into copywriting, or any dream for that matter, isn’t about waiting for the storm to pass but learning to dance in the rain.

Her path from a hesitant starter to the boss witch of copy is a vibrant tapestry of lessons learned, risks taken, and victories earned. It’s a powerful nudge for anyone dabbling in the art of words: the real magic starts when you step out of your comfort zone. It’s about embracing the mess, the chaos, and the sheer beauty of creating something that truly resonates.

Ami’s story is a beacon for anyone at a crossroads, showing us that it’s not just about finding your voice but having the courage to let it echo. Passion fuels your journey, persistence carves the path, and along the way, you’ll discover that the power to captivate and connect through words is not just a skill but a superpower.

So, if you’re feeling stuck, take a leaf out of Ami’s book. Lean into your passion, arm yourself with persistence, and write your way into the hearts and minds of your audience. The world of copywriting is your oyster, and with a sprinkle of Ami’s witchy wisdom, there’s no limit to the enchantment you can weave with your words.

Crafting Magnetic Copy

In the alchemy of words, Ami is a true sorceress, mixing elements with precision and care to conjure up copy that doesn’t just speak to the mind but resonates with the soul. Her secret? A potent blend of empathy, simplicity, and a dash of boldness. Let’s break down the magic ingredients:

Hooks & Headlines: Your First Spell

Ami knows the power of a captivating opening. It’s your first spell, the one that grabs attention and whispers, “There’s more magic ahead.” Think of it as the enchanting beginning of a story you can’t wait to dive into, where every word promises adventure and understanding.

Core Benefits & Pain Points: The Heart’s Echo

The most magnetic copy mirrors the heart’s deepest desires and fears, creating a resonance that’s impossible to ignore. Ami taps into this by listening intently to the whispers of her audience’s needs, crafting messages that feel like a balm to the soul. It’s about showing you’re not just selling something; you’re offering a key to a door they’ve been struggling to open.

Simplicity: The Clearest Path to the Heart

Ami champions simplicity. Her words are clear, direct, and infused with meaning, proving that sometimes, the most profound messages are wrapped in the simplest packages. It’s about cutting through the chaos to deliver a message that’s understood at a glance, felt in a heartbeat.

Crafting copy that connects is an art form, where intuition meets insight, and words become the bridge between hearts. Ami’s approach reminds us that behind every successful piece of copy is a deep understanding of human nature, a willingness to speak the truth, and the courage to be genuinely oneself.

So, as you sit down to write, remember Ami’s wisdom: let your words be a reflection of your audience’s innermost thoughts and feelings. Speak directly to them, with honesty and empathy, and watch as your copy transforms from mere text to a conversation that captivates and connects.

Overcoming the Blank Page Blues

Every writer (whether you’re a pro or not) knows the dread of the blank page. It’s the canvas waiting for paint, the stage before the performance, the silence before the song. For Ami, those empty spaces aren’t obstacles; they’re opportunities to dive deeper into the creative well.

Finding Inspiration in the Everyday

Ami’s strategy for battling the blank page is as refreshing as her copy: find magic in the mundane. Whether it’s the laughter of friends, the rhythm of city life, or the quiet of dawn, inspiration lurks in every corner of life. She teaches us to keep our senses open, to draw creativity not just from the extraordinary but from the everyday.

Creativity Loves Company

Forget the myth of the lone genius. Ami knows that creativity loves company. It thrives in conversation, in shared experiences, and in the collective energy of the world around us. When words seem just out of reach, she turns to her community, finding sparks in the stories and ideas that bubble up from the interaction.

The Power of a Break

Sometimes, the best way to fill a blank page is to walk away from it. Ami champions the power of a break, of giving yourself the space to breathe, to live, and to let your subconscious do the heavy lifting. It’s in these moments of detachment that the pieces often fall into place, and what was once a daunting expanse of white becomes a canvas filled with potential.

Overcoming the blank page blues isn’t about brute force; it’s about finesse. It’s about knowing when to push and when to pause; when to seek inspiration and when to let it come to you. Ami’s journey reminds us that every blank page is a new beginning, a fresh opportunity to make magic with words.

So, the next time you’re faced with that intimidating emptiness, remember Ami’s approach: embrace it, explore beyond it, and know that with a bit of patience and a lot of heart, the words will come.

Being Real & Ready to Glow

The essence of Ami’s captivating copy lies in a blend of unwavering authenticity and an openness to change. Her mantra? Be fearlessly yourself in every word you write. This genuine approach strikes a chord, building a bridge of trust and understanding with readers. It’s like sharing a moment with a good friend, where the conversation flows freely and effortlessly.

Yet, Ami’s wisdom doesn’t stop at just being true to oneself. She recognises that the world is always moving, always changing. Adapting her message without losing her distinctive voice is her superpower. It’s about tuning in to the subtle shifts in our surroundings, ensuring that her words remain meaningful and impactful.

In Ami’s world, blending authenticity with the ability to grow isn’t just a strategy; it’s the core of writing copy that not only engages but also endures. She shows us that the most profound connections are forged when we share our true selves while staying open to the journey of evolving with our words.

Final Farewells

As we wrap up, Ami’s journey sends a powerful message to aspiring copywriters and business owners alike: Start from where you are, and use the power of your words to connect and inspire. The art of crafting compelling copy isn’t just about selling a product or a service; it’s about telling a story that resonates, creating a bond that transcends the transactional.

Remember, whether you’re weaving narratives for your brand or helping others find their voice, the essence of impactful writing lies in authenticity and adaptability. It’s about listening to the whispers of the world and echoing them back in a way that speaks directly to the heart.

So, show the heart and take the leap. Your journey with words is not just about the messages you create but the connections you foster and the changes you inspire. With each word you write, you have the opportunity to make a difference, to light up the dark, and to bring ideas to life.

Believe in the power of your words. They are your strongest ally in the quest to not only capture attention but to ignite change and foster lasting relationships. Write boldly, write with heart, and let your words carve paths that lead to understanding and action.

More From Ami Writes

The wisdom Ami shares is just the tip of the iceberg. For more golden nuggets of advice from this one-of-a-kind copywriter that you can start applying in your business today, make sure to hit play on our full conversation.

And don’t forget to connect with Ami on Instagram @amiwrites.copy for your daily dose of inspiration, tips, and behind-the-scenes looks into the life of a copywriter who truly knows how to make words work wonders.

P.S. Remember that Ricola ad campaign we chuckled about during the podcast? If you’re curious to see the creative genius we mentioned, check it out here. It’s a perfect example of the memorable impact well-crafted copy can have. 🤭

Hi There, I’m Steph!
The Soul Crafting Your Dream Brand.


I’m your branding wizard, a design devotee, and here to elevate your passion into a brand that shines, all while keeping it real.


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At the helm of Dear Charlie, where creativity meets strategy in a beautiful dance, my happiest moments are wrapped up in bringing your brand’s story to life, one pixel at a time. Thrilled you’ve dropped by.

Brand strategist by day, web design wizard by night, and my biggest kick comes from helping dreamers like you turn their passion into a visual masterpiece that truly speaks.

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