Lisa came to Dear Charlie in need of a total revamp of her personal stylist website. The thing I absolutely loved about Lisa’s style was her editorial, polished and effortless elegance, and I wanted to encapsulate this throughout her website.

One thing we wanted to ensure was that the website was elevated to a minimalism standard. We achieved this by bringing in an accent font and subtle accent colour. These are details of your website that help convey your brand’s personality. For Lisa, it was clear bright, crisp and clean shades were used with accents of purple, with a focus on the imagery used throughout the website to help balance it all out.

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